Industrial Automatic Control Systems and Controllers Annotation << Back Cloud Software as the Basis of a New Service Strategy Ph. Shamaev Machine automation and digital services have completely changed the idea of the possibilities of controlling the equipment and organizing the production process. The use of digital cloud services allows machine builders to create a full-fledged service business and turn the repair service into a source of profit. The article considers the features of using digital assistants in the field of mechanical engineering on the example of the EcoStruxure Machine Advisor solution. Keywords: OEM; mechanical engineering; digitalization; EcoStruxure; automation. DOI: 10.25791/asu.10.2021.1314 Pp. 13-14.